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ICC Imara

ICC IMARA
STRATEGIC PLAN

God’s Love Impacting Generations

Connecting people to God and to each other, challenging believers to Christlikeness, and changing the world.

CONNECTING

CHALLENGING

CHANGING

The Goal
2026–2030

A Strong, Healthy, United Church

01

Where We’ve Come From

2021 – 2025 Review

Strong Momentum

Strong discipleship class growth

Vibrant youth ministry

Baptisms trending upward

Successful Diani church plant

PPI and outreach expanded

New initiatives: SHAPE, Altar training, Mwanga internship

Critical Gaps

!Poor transitions across youth stages

!Midweek prayer participation decline

!Unstructured leadership pipeline

!Too many competing priorities

!Weak digital systems

02

Why We Must Act

The Context

70%

of Kenyans are under 30

Gen Z

Digitally native, cause-oriented

Generation Alpha

Mobile-first, globally connected

What Young People Crave

Authenticity

Real relationships, not performance

Meaning

Purpose-driven engagement

Connection

Digital interaction & emotional support

Leadership

Opportunities to lead now

Emerging Challenges We Are Building For

1Family Restructuring — traditional family breakdown; the church must be family.

2Mental Health Crisis — rising anxiety and depression among youth.

3Rising Secularism — shortened attention spans; mobile-first ministry needed.

4Digital Discipleship Needs — competing worldviews; authentic gospel presentation required.

5Increasing Regulatory Oversight — transparent operations essential.

03

Our Vision for 2030

Because of all the above, ICC Imara must:

01

Become an intergenerational, youth-empowered church

02

Build authentic relationships and empower young leaders

03

Reinforce systems for discipleship, engagement and governance

04

Four Transformation Pillars

01

Spiritual Formation

Spiritual grounding and relational discipleship.

02

Authentic Community

Spiritual grounding and relational discipleship.

03

Leadership Development

Spiritual grounding and relational discipleship.

04

Outreach

Establish church-wide evangelism processes.

Foundational Enablers Supporting All Pillars

Generations DNA & Genuine Care

Digitally-Enabled Operations

Execution Discipline & Follow-Through

Partnerships

People & Organisation

05

Six Strategic Shifts

1 Discipleship

Classroom programme Relational discipleship of heart, hands and head

2 Church as Home
Friendly gathering A culture of belonging
3 Leadership
Youth as future leaders Visible, trusted leaders now — voice, vote, veto
4 Evangelism
Event-based Peer-led, ongoing lifestyle evangelism
5 Technology
Limited digital presence Robust systems powering digital ministry
6 Generational Mindset
Implicit Embed Generations DNA & genuine care church-wide

06

Three Strategic Horizons

2025 → 2030

1

Lay the Foundation

2025-26

Generations & belonging culture rooted; young leaders emerging.

  • Teach Generations DNA to leaders, staff, and parents
  • Develop core discipleship curriculum; establish ministry training schools
  • Redesign small groups as the primary discipleship and care platform
  • Promote relationship-led evangelism
  • Strengthen digital ministry and the hybrid service experience

2

Acceleration

2027-28
Youth shaping ministry; digital rhythms normalised.
  • Reinforce belonging and responsibility
  • Implement structured relational discipleship
  • Relaunch spaces and rituals emphasising belonging
  • Train multiple leaders per ministry — a deep bench
  • Launch digital learning platforms and discipleship channels

3

Transformation

An intergenerational, relational, evangelism-driven church — Strong, Healthy, United.
  • 80%+ of members in small groups; ICC a second home for youth and families
  • Scale relationship-led evangelism; ICC recognised as mission-focused
  • Deep bench of leaders active across all ministries
  • Full technology integration; grow global digital influence

07

2026 Core Focus Areas​

2025 → 2030
Primary Focus

Small Groups

50%

of regular attenders in small groups by Dec 2026

Rebuild and mobilise small groups as the engine for belonging, discipleship and evangelism.

Focus 01Thriving Small Groups

Build empowered small groups where members belong, grow spiritually, and reach their communities.

Success Measures

50% of regular attenders actively in small groups

40+ congregational small groups meeting regularly

20+ salvations through small-group relationships

Every member knows how to join a small group

50% increase in youth small groups

Building Blocks

Design frameworkMobilisation campaignContextualised contentLeader trainingHealth trackingVisibility databaseVisitor integrationCelebrate milestones
Focus 02Deepening Spiritual Maturity

Deepen maturity through biblical grounding, prayer cultivation and doctrinal clarity.

Success Measures

70% of volunteers trained

80% of CG leaders equipped

Biblical literacy across 8 doctrines

30% increase in prayer participation

12 staff alignment sessions completed

Building Blocks

Staff theological alignmentDoctrinal curriculumAnnual training sessionsSpiritual emphasis campaignsDoctrinally grounded preachingPrayer training across ministries
Focus 03Outreach & Evangelism

Transform from event-based outreach to lifestyle evangelism.

Success Measures

20+ salvations through small groups

Digital evangelism content produced

20+ CGs trained in evangelism

Evangelism / missions fund established

2+ strategic partnerships formed

Building Blocks

Identify outreach opportunitiesOutreach resourcesCG community trainingTestimoniesOutreach month realignmentStrategic partnershipsDigital evangelism contentMissions fund
Focus 04Digital Ministry & Infrastructure

Build digital ministry infrastructure — technology as a strategic enabler.

Success Measures

Internet connectivity upgraded

Content calendar operational

Media team trained

Infrastructure ready for scale

Digital distribution strategy documented

Building Blocks

Strengthen IT infrastructureEnhance digital presenceContent distribution strategyHigh-quality raw contentDigital-first mindsetMedia team trainingInternet upgradeConsistent content calendar

A Strong, Healthy, United Church

Connecting · Challenging · Changing

God’s Love Impacting Generations